Win your cases at the speed of trust.

By Chinua Asuzu

Ethos encompasses these ingredients: broad and deep learning, a calm mind, civilization, courtesy, decency, equable demeanor, firm will, a kind heart, humility, moderation, modesty, noble spirit, stoic poise, and a modicum of ubuntu. Ubuntu is the ingredient that can power professional collaboration between adversaries at the bar.

Ethos enables advocates to function at the speed of trust. Once they show up, they begin to persuade before they say a word. “A solid reputation increases your presence and exaggerates your strengths without your having to spend much energy.” Robert Greene, The 48 Laws of Power (Penguin, 1998), 41.

Some advocates improve the viability of a case merely by being associated with it, as counsel of record, consultant, or amicus curiae. Ayo Obe, Babatunde Ajibade, Babatunde Fagbohunlu, Ben Nwabueze, Chijioke Emeka, Chukwuka Ikwuazom, Cyril Ogbekene, Fabian Ajogwu, Funke Adekoya, Kayode Sofola, Odein Ajumogobia, Olisa Agbakoba, Tunde Busari, and Yemi Osinbajo are just a few examples from the Nigerian bar.

Their good names precede them into the courthouse. “As they say, your reputation inevitably precedes you, and if it inspires respect, a lot of your work is done for you before you arrive on the scene or utter a single word.” Greene, ibid.

Look at Odein Ajumogobia. His credibility, grace, demeanor, equability, and poise endear him to bench and bar.

Chinua Asuzu, Brief-Writing Master Plan (Partridge, 2022), 604, 607–608.

Good Lawyers Are Not Liars: By Chinua Asuzu

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